the keys to

rent with peace of mind

How to market your furnished property effectively

Making the most of your accommodation finding tenants and making them feel welcome

Marketing your furnished property effectively is essential for maximising occupancy rates and ensuring a good return on investment. From the property’s appeal to its marketing, right through to welcoming and supporting tenants, every step counts.

Whether you wish to manage your property yourself or delegate some of the day-to-day running, thorough preparation and effective organisation are the keys to a successful letting.

Getting the most out of your furnished property and make people want to book

The first step to successfully letting out your property is to offer accommodation that meets guests’ expectations, needs and preferences. A well-maintained, pleasant property that is tailored to demand will be more likely to attract prospective tenants.

Having your furnished property certified can also be a real asset in enhancing its appeal and reassuring holidaymakers.

Pricing is also essential. It must be consistent with the property on offer and the rental periods.

Once your property is ready, you need to raise its profile. Word of mouth can help fill certain weeks, but online booking platforms can be useful for securing a sufficient number of rental weeks.

The quality of your listing then plays a decisive role. Photos, description, price and practical information must enable prospective guests to visualise their stay and have all the necessary details before booking.

Listening carefully of its tenants

Effective marketing doesn’t stop at the booking stage. The quality of the relationship with guests – before, during and after their stay – has a direct impact on their satisfaction.

Before the booking is made, make sure you:

write a clear and attractive listing;
take good photos of your property;
set a suitable rental price;
prepare the contractual documents.

Before your guests arrive, help them prepare for their stay and provide them with all the necessary information. The inventory and the pre-check-in inspection should also be arranged in advance.

Once they’ve arrived, provide them with the information they need to make the most of their stay and remain available to answer any questions they may have.

Finally, after they’ve left, take the time to gauge their level of satisfaction. Their comments and suggestions will help you identify areas for improvement and develop your accommodation further.

A well-organised organisation

To ensure your furnished property is managed effectively, there are several factors to consider in advance:

When should you advertise the property? Plan your letting schedule around periods of high demand, particularly school holidays.
Who will handle the information and administrative tasks? This includes bookings, communication with tenants and keeping track of documents.
Who will welcome guests? Handing over the keys, cleaning and the end-of-stay inspection.
Who handles any issues that may arise? Ensure there is a contact person available throughout the stay.
Who finalises the booking? The property inspection, end of the tenancy and following up on customer satisfaction.

Clear organisation improves efficiency, reassures tenants and ensures a smooth welcome.

To be in good standing along with its obligations

Renting out a furnished property also involves complying with certain administrative, tax and regulatory requirements.

Key points to bear in mind include:

registering your business;
registering with the local council;
tax obligations relating to the let;
tourist tax.

Having a clear understanding of your obligations enables you to market your accommodation in compliance with the regulations and to manage your lettings with greater peace of mind.

Choose the marketing method that suits you

Marketing your furnished property takes time and organisation. Depending on your availability and the level of involvement you wish to maintain, there are several options available in La Toussuire.

Estate agencies

The estate agents in La Toussuire are professionals who hold the necessary licences to practise their trade. They have a comprehensive range of holiday accommodation available to let in the resort and offer related services.

Entrusting your property to them allows you to hand over the marketing, administrative tasks and management of your property. It’s a solution that lets you benefit from the expertise of local professionals whilst enjoying greater peace of mind.

Discover our branches

Concierge services

Property management services mainly deal with tenants on site. In particular , they can handle the handover of keys, cleaning or the pre-occupancy inspection, as well as liaising with holidaymakers during their stay.

However, they do not handle the marketing of the property: finding tenants and administrative management remain the responsibility of the owner.

Find out more about our concierge services

Online booking platforms

Expedia, Booking, Airbnb, Abritel, Le Bon Coin… are all platforms that can give your accommodation significant visibility and help you reach a wider customer base.

However, this visibility does involve paying a commission on sales and may be subject to certain quality or organisational criteria. Take the time to find out about the terms and conditions of each platform before choosing the one that best suits your situation.